Product Description

Dog is Good is a Dog Lifestyle company creating and marketing gifts and apparel for dog lovers. The company, located in Los Alamitos, CA (Orange County approx 30 miles south of L.A.) sells wholesale and retail, and licenses the brand to numerous manufacturers in the pet, gift and home product industries. Primarily still an apparel company, Dog is Good is quickly becoming well-known in the gift and pet markets. They have also developed a reputation for generously giving back to animal welfare organizations at the national level and throughout the United States.

The company's success lies in its ability to deliver a simple message in a way that resonates with dog lovers. With clever and poignant sentiments, they remind us all how great it feels to be with Dog.

The Company story is somewhat typical of a grass-roots start up. Dog is Good started in a room in the house, then a bigger room, then the playroom went away (but the resentment lingers), then a couple of rooms, etc. The first warehouse was quite small and DIG is now at its second location - which is too small again. Dog is Good is growing at a rapid pace and sells into many hundreds of retail locations in the USA and Canada (and some internationally), sells retail here on the website and at many local events across the country through its Exhibitor Program. DIG also licenses the brand to a number of manufacturers. It is through licensing that DIG continues to expand the brand's product offering into a very diverse mix. The Company contributes to many charitable organizations dedicated to improving animal welfare and improving life with dog.